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Marketing on a Shoestring

Low-cost Tips for Marketing Your Products or Services

By (author) Jeffrey P. Davidson
Format: Paperback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 27th Jul 1988
Dimensions: w 150mm h 230mm d 20mm
Weight: 312g
ISBN-10: 0471632856
ISBN-13: 9780471632856
Barcode No: 9780471632856
Synopsis
This is a compendium of practical ideas for marketing and promoting small businesses without spending much money. Presenting useful ideas in an easy-to-read, step-by-step fashion, it includes suggestions for selling, advertising, publicity, promotion and customer service, all designed for low-cost but effective implementation. The chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the Yellow Pages, business directories, plus a wealth of cheap, effective marketing tips. The book also includes a case history, bibliography, and suggestions for further reading.

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