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Marketing on the Internet

Winning Global Competitive Advantage. Irish management briefings

By (author) Irene McGoey
Format: Paperback
Publisher: Oak Tree Press, Cork, Ireland
Published: 31st May 1998
Dimensions: h 230mm
ISBN-10: 1860760953
ISBN-13: 9781860760952
Barcode No: 9781860760952
This text addresses the implications of electronic commerce and offers a framework for companies to follow in devising a successful Internet strategy. Using Irish case studies, the author highlights the opportunities and pitfalls of using the Internet as a marketing tool.

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