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Marketing Research

A Problem-solving Approach

Genres: Market research
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Oct 1997
Dimensions: h 230mm
ISBN-10: 0070624828
ISBN-13: 9780070624825
Barcode No: 9780070624825
This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a market research project, from the initial formulation to the final report and includes case studies and Internet exercises.

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