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Marketing Research in a Marketing Environment

By (author) William R. Dillon, etc.
Genres: Market research
Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 31st Dec 1986
Dimensions: w 180mm h 240mm
ISBN-10: 0801613035
ISBN-13: 9780801613036
Barcode No: 9780801613036
This text brings together the theory and practice of marketing research through the continuous use of numerous examples and applications taken from actual companies. Several practical topics are also included such as use of libraries as an information system and methods of data collection. Third revised edition.

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