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Marketing to the Public Sector and Industry

CBI initiative 1992

By (author) Rank Xerox
Format: Hardback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Imprint: Mercury Business Books
Published: 30th Nov 1990
Dimensions: w 189mm h 246mm
ISBN-10: 1852510374
ISBN-13: 9781852510374
Barcode No: 9781852510374
Synopsis
1992 should increase opportunities to gain access to public sector and industrial markets. Rank Xerox examine the marketing strategies appropriate to winning contracts in a multinational, multilingual single market and how companies should organise sales, distribution and service operations. The "CBI Initiative 1992" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.

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