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New Direction in Advertising, Promotion and Marketing Strategy

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Nov 1986
Dimensions: w 193mm h 230mm
Weight: 590g
ISBN-10: 0070511918
ISBN-13: 9780070511910
Barcode No: 9780070511910
An exciting new illustration of the personalized marketing strategy that is changing the face of promotion today and a demonstration of the nine steps to successful one-on-one communication. Illustrated.

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