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Measuring Customer Satisfaction

By (author) Richard F. Gerson
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Apr 1994
Dimensions: h 220mm
Weight: 300g
ISBN-10: 0749412593
ISBN-13: 9780749412593
Barcode No: 9780749412593
Synopsis
Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.

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