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Media Use as Social Action

European Approach to Audience Studies. Acamedia Research Monograph S. No. 15.

Genres: Media studies
Format: Paperback
Publisher: University of Luton Press, Luton, United Kingdom
Published: 30th Jun 1995
Dimensions: w 170mm h 240mm
ISBN-10: 0861964853
ISBN-13: 9780861964857
Barcode No: 9780861964857
ISSN: 0956-9057
This study presents a research perspective which conceives of media use as social action in a comprehensive manner. It contributes not only to a critical discussion of the MASA approach, but should help to reopen and renew debate concerned with how audiences make use of media.

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