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Menu Planning for the Hospitality Industry

By (author) Jaksa Kivela
Format: Paperback
Publisher: Hospitality Press, Elsternwick, Australia
Published: 30th Nov 1994
Dimensions: w 170mm h 242mm
ISBN-10: 1862504296
ISBN-13: 9781862504295
Barcode No: 9781862504295
Synopsis
A well-planned menu is critical to the success of any modern foodservice business. The menu governs the purchasing, production, service, staffing, training, financing, and marketing aspects of a foodservice operation. This book is aimed specifically to meet the needs of students and professionals working in the Australian hospitality industry. Menu planning is looked at from four broad perspectives: culinary and gastronomic; financial and cost; design and graphic; and marketing. Each of these perspectives is given its proper emphasis, so that all aspects of menu design are dealt with in a balanced and integrated way, not in isolation.

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