"For most businesses, mobile marketing will be only a part of an Internet marketing strategy.This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it." * John Gibbs, Leading Business Books * "Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today's customer. Mobile Marketing is one of those books that every business owner should read." * Samantha Rivera, Readers' Favorite * "Very useful and a surprisingly compelling read. It articulates the theories and terminology of mobile marketing succinctly, with interesting graphs and case studies from around the world. I highly recommend this book to anyone who wants to know more about mobile marketing, mobile Web etc. Buy it. You aren't going to agree with all of it, you may already know some of it, but you will learn a lot from it." * Andy Favell, Editor, mobiThinking * "Mobile Marketing gets to the heart of effective marketing consideration of mobile device usage among consumers. A packed guide that businesses large and small will appreciate and can use. Insights are explained so that any professional, from the director in the corporate corner office to the owner of a bed and breakfast, can learn what a customer can experience from a campaign." * Pierre DeBois, Small Biz Trends *