This study uses examples of what might be considered inappropriate aggressive behaviour modelled in television programmes as a focus for the textual analysis. It provides ideological, cultural, narrative, semiotic and political-economy analyses of representative content and programmes and discusses implications. Readers should gain a broad understanding of the concerns for television effects and be able to judge the potential of television narratives to influence socialization and acculturation. The study argues that television narratives have the ability to create meanings which reinforce or refute dominant ideas and myths of the society. The author examines such shows as: "Beavis and Butt-Head"; "Family Matters"; "Home Improvement"; "Jenny Jones"; "Married with Children"; "Mighty Morphin Power Rangers"; "Oprah"; "Roseanne"; "Sally Jesse Raphael"; "South Park"; and "The Simpsons".