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Multicultural Marketing

Selling to the New America : Position Your Company Today for Optimal Success in the Diverse America of Tomorrow

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Jan 2000
Dimensions: w 160mm h 229mm d 31mm
Weight: 620g
ISBN-10: 0844226017
ISBN-13: 9780844226019
Barcode No: 9780844226019
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no

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