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Multinational Enterprises in Emerging Markets

Comparative Insights

By (author) Yadong Luo
Format: Hardback
Publisher: Copenhagen Business School Press, Frederksberg, Denmark
Published: 1st Oct 2002
Dimensions: w 160mm h 405mm d 28mm
Weight: 776g
ISBN-10: 8763000466
ISBN-13: 9788763000468
Barcode No: 9788763000468
This book aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.

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Periodic upheavals notwithstanding, emerging markets continue to present tremendous opportunities. In this volume, Yadong Luo presents a comprehensive analysis of the challenges facing the multinational enterprise in identifying, entering and sustaining profitable operations in emerging economies. A must read for students, scholars and business executives, this book lays down the fundamental framework and tools for operating in these often rough waters. Professor Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University Luo's treatise on multinational firms in emerging markets emphasizes the effects of globalization on world business operations. It also explains clearly the new and important role of emerging markets in global market competition for multinational firms. This book is a must read for top executives, international business scholars and students interested in learning about successful international strategies employed by multinational firms competing in global markets. Professor Michael Hitt, Weatherup/Overby Chair in Executive Leadership at, Arizona State University Yadong Luo has produced a very significant book regarding multinational enterprises in emerging markets. This book provides excellent coverage of the most significant contemporary concerns and issues in field. It is based upon an extensive review of the literature and is filled with numerous examples of what multinational companies are doing in emerging markets. Each of the eight chapters is "must" reading for academics and practitioners. Five very useful integrative case studies are found at the end of the book that enable the reader to apply the materials from all the preceding chapters. Professor Randall S. Schuler, Center for Global Strategic Human Resource Management School of Management and Labor Relations, Rutgers University. What sets this book apart from other similar books is that it is not only theoretically sound but also managerially relevant. Several in-depth case analyses add to the conceptual richness of the author's insight throughout the book. Professor Masaaki Kotabe, The Washburn Chair of International Business and Marketing, Temple University