"Dispelling some of the myths and hype around the topic, Stella proves you don't have to be a neuroscientist to apply key brain principles to practical learning solutions. Starting with an understandable tour of the brain this accessible book explores how factors such as attention, curiosity, personal meaning, the senses, spacing, pacing, relaxation and reflection are vital aspects of creating effective, engaging learning. If you haven't got time to become a neuroscientist but want to apply its principles to learning, this is book is a great place to start!" * Andy Lancaster, Head of Learning and Development, CIPD * "Understanding the neuroscience and psychology of the learner is the key to successful learning and training....This book falls within this approach, whereby one must attempt to take neuroscientific and psychological insights and apply them in order to innovate and break new ground in the area of training and learning." * Dr Itiel Dror, Consultant and Researcher in Cognitive Neuroscience, University College London, Cognitive Consultants International * "This is no trendy skim through the latest L&D 'fad'; rather it's a well-researched and well-articulated walk through the science and the physiology of the brain, and how a knowledge and understanding of how it works can help both teachers/trainers/facilitators/coaches AND learners absorb information more easily and translate that knowledge into effective action and new behaviours. It's a book I will be keeping close and referring back to regularly." * Niall Gavin, former Head of Technology Assisted Learning, at FirstGroup plc * "If you want to transform learning in your organisation, this is a must read." * Amy Brann, Author of Make Your Brain Work, Neuroscience for Coaches and Engaged * "A timely book for all learning and development professionals. Stella writes clearly, and gets to the point rapidly with a good balance of theory and practical application. This book is an excellent guide on using the latest findings of neuroscience in our daily practice to great effect." * Donald H Taylor, Chairman, Learning and Performance Institute * "Stella has written a really useful guide to brain friendly learning which contains plenty of examples and ideas that will improve your presentations and learning 'events.' Read this book and share it with others to help make learning stick!" * Anne-Marie Hearne, Head of Learning and Development, Domino's * "This is an easy to read book on what is usually considered a complex subject - neuroscience for learning and development. The book provides relevant information for teachers, lecturers and trainers alike with tips and ideas for how to use brain friendly techniques and approaches to structuring learning activities. The book will also make for interesting reading for those who are interested in neuroscience and want to learn more about the subject without having to read dry and dusty academic articles." * Dorothea Carvalho, Professional Development Project Director , Chartered Institute of Logistics and Transport * "I particularly enjoyed the chapters on meaningful memories and making learning 'sticky' and would recommend this book to any L&D professional who wants to deliver memorable training sessions, understand how to engage learners and make sure that the learning sticks." * Penny Brooks, Academy Learning and Development Manager, The AA * "In our information-rich world full of distractions, Stella's elegant way of describing our cognitive processes will give you an advantage in the game of learning. And who knew how Sea Slugs learn? Synapses created, thank you Stella for some real sticky, brain-friendly learning about the brain." * Perry Timms, Founder of PTHR and Director of People & Learning Media Zoo * "If you work in L&D make this the next book you read. You will learn a lot, whether you want to or not!" * Astrid Keogh, OD Manager, the London Borough of Hackney * "The subject matter is fascinating and is as relevant to self-development and effective people management as for the executive development specialist...Neuroscience is a rapidly developing field and this book is a masterly composition of what is relevant to managers' needs." * Andrew May FCMI, Chartered Management Institute book reviewer *