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New Direct Marketing

By (author) David Shepard
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st May 1990
Dimensions: w 226mm h 290mm d 47mm
Weight: 1520g
ISBN-10: 1556233175
ISBN-13: 9781556233173
Barcode No: 9781556233173
With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.

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