Your price
Out of Stock

New Marketing Era

Marketing to the Imagination in a Technology Driven World

By (author) Paul Postma
Foreword by Philip Kotler
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Nov 1998
Dimensions: w 163mm h 230mm d 21mm
Weight: 410g
ISBN-10: 0070526753
ISBN-13: 9780070526754
Barcode No: 9780070526754
Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. According to Paul Postma, managing partner of Ernst & Young, one of the world's leading consulting firms, recognition of this basic fact is the secret to marketing success. In "The New Marketing Era," he explores the sweeping changes in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.

New & Used

Seller Information Condition Price
Out of Stock

What Reviewers Are Saying

Be the first to review this item. Submit your review now