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Patterns of Teletext Use in the United Kingdom

I.B.A.Television Research Monograph

Format: Paperback
Publisher: University of Luton Press, Luton, United Kingdom
Published: 29th Feb 1988
Dimensions: w 170mm h 250mm
ISBN-10: 0861961870
ISBN-13: 9780861961870
Barcode No: 9780861961870
Britain has been a world leader of teletext services and their steady growth means that now over one in six homes uses teletext. This report traces the development of teletext within the regulated UK system and presents findings from a survey which analyzes characteristics of users, levels of awareness and knowledge, attitudes to the service and patterns of use. Although the growth of teletext has largely been a success story, some weaknesses in marketing and advertising the system are highlighted. The survey therefore suggests how the system can be enhanced through further marketing and technical development.

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