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Planning for Growth

Key to Business Development

By (author) David McKeran
Format: Hardback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Imprint: Mercury Business Books
Published: 31st May 1990
Dimensions: w 135mm h 216mm
ISBN-10: 1852510633
ISBN-13: 9781852510633
Barcode No: 9781852510633
Synopsis
Managers of small and medium-sized companies often face many problems in trying to expand. This book, based on the experience of a number of developing companies, identifies the areas that are most decisive in determining growth rates: finance, marketing, systems, change management and management development. It guides the reader through the various stages of drafting and implementing a business development plan.

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