"Optimistic... Linden provides a fresh perspective." * Kirkus Reviews * "Fascinating... Linden is a proficient guide. He even concludes with an educated prediction of a future that promises round-the-clock, unbridled access to - theoretically, at least - guilt-free pleasure through a specially wired cap." * Booklist * "Linden has the scientific explanations for what's happening between your gut and your brain in why-am-I-hungry-for-a-fourth-macaroon-moments." * Vogue * "How do orgasms, heroin, greasy foods and juicy gossip jolt the same neurons? Neuroscientist David Linden delves into the research, mixing in plenty of trippy anecdotes." * Psychology Today * "[Linden] wears his learning lightly.... The book is interspersed with anecdotes...drawn from Linden's own life experience, making clear that the pleasures he describes are not limited to his laboratory." * The Times Higher Educational Supplement * "Highly readable and full of fascinating facts and theories...you're sure to get pleasure from reading Pleasure. 4/5" * BBC Focus * "Pleasure is a superb book. My brain has been changed by reading it." * The Observer *