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Portable Mail Order Industry Statistics


Volume editor Arnold L. Fishman
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Jan 1994
Dimensions: w 225mm h 230mm d 28mm
Weight: 1000g
ISBN-10: 078630006X
ISBN-13: 9780786300068
Barcode No: 9780786300068
This annual reference provides the marketeer with an overview of the size, composition and growth rate of the mail-order marketplace. In addition, it provides historical information on the development of the mail order marketplace since 1981. The data collected in this book aims to enable the reader to target attractable niche markets, project realistic growth patterns and discover insights for believable business plans.

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