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Positive Negativity

Diluting the Positivity Bias in Marketing. Working Papers in Commerce No. 12

Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 30th Nov 1993
Dimensions: h 300mm
ISBN-10: 0704414023
ISBN-13: 9780704414020
Barcode No: 9780704414020

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