One of the real strengths of the book is the writing style. It uses language that is readily accessible and clearly understood. Explanations of the key principles of NLP are easy to comprehend, as is how those principles can be applied. In addition to the readability of the book is the inclusion of examples of how a particular intervention has been applied in practice by the authors themselves, and how effective the outcome was. -- AICTP By taking the NLP presuppositions as their starting-point, Joseph and Ian have emphasized the most generative aspect of NLP, and hopefully will help shift the focus of NLP interventions from simply behaviour and capability level change to show its relevance for dealing with higher level issues involving beliefs, identity and spirituality. -- From the foreword by Robert Dilts, author, trainer and consultant in the field of NLP This is the book I recommend whenever someone asks me about NLP. It is clear and accessible without oversimplifying the rich technology that is NLP. -- Jan Elfline, ICF Master Certified Coach