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Profitable Customers

How to Identify, Develop and Keep Them

By (author) Charles Wilson
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 27th Nov 1996
Dimensions: w 160mm h 240mm
Weight: 417g
ISBN-10: 074941930X
ISBN-13: 9780749419301
Barcode No: 9780749419301
Synopsis
This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

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