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Promotional Strategy

Managing the Marketing Communications Process

By (author) James F. Engel, etc.
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: Irwin Professional Publishing
Published: 1st Dec 1986
Dimensions: w 150mm h 230mm
ISBN-10: 0256036438
ISBN-13: 9780256036435
Barcode No: 9780256036435

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