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Public Relations Casebook

Major Campaigns in Action

By (author) Alan Capper, Peter Cunard
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 30th Jan 1990
Dimensions: w 156mm h 234mm
Weight: 300g
ISBN-10: 0749400714
ISBN-13: 9780749400712
Barcode No: 9780749400712
Through research and interviews with business leaders in the UK and USA, the authors provide an insight into how public relations campaigns are conceived, implemented and ultimately evaluated. Several case studies are included to clarify campaign strategies. The cases include: DHL, BA takes BCAL, Sellafield, Miss Pears and many others. The authors work for Granard Roland Communications, Saatchi and Saatchi's London PR company.

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