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Public Relations for Your Business

By (author) Frank William Jefkins
Format: Hardback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Imprint: Mercury Business Books
Published: 19th Nov 1987
Dimensions: w 130mm h 210mm
ISBN-10: 1852510358
ISBN-13: 9781852510350
Barcode No: 9781852510350
Most growing businesses will find the need for public relations sooner or later, either as a means of accelerating growth or in order to counter adverse criticism. This book sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. It also shows how to set up a public relations department, employ a public relations consultant and integrate public relations within the company's budget.

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