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Quality in Market Research

By (author) Peter Jackson
Genres: Market research
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 23rd Aug 1997
Dimensions: w 142mm h 234mm d 25mm
Weight: 466g
ISBN-10: 0749420480
ISBN-13: 9780749420482
Barcode No: 9780749420482
Synopsis
A formal service standard for market research was introduced in 1996 to sit alongside quality assurance standards such as ISO 9000. This standard and the assessment of it is the responsibility of the Market Research Quality Standards Association (MRQSA) which represents the main industries involved. This is a practical guide to meeting the standards, and it provides a background to the concept of quality and how it relates to market research.

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