Finding the right person to fill a job vacancy can be one of the most difficult tasks facing the busy manager. It is also one of the most important. All companies depend on people, and employing the right people depends on selecting the best possible candidate for each job. The job ad is therefore one of the most critical parts of the recruitment process. What you say in it, how you say it and where you say it are all essential to finding the right person for the job. Preselection is a vital component in every recruitment toolkit, and the job ad is one of the best preselection tools you have at your disposal. This book is designed to help managers use that tool more effectively. It is written in two parts, the first of which looks at the principles and practice of recruitment advertising in the printed media. It considers in more detail the process of drafting, designing and placing the ad, together with the different types of printed media available and their relative merits for different types of job ads. Finally, it looks at the role of recruitment advertising agencies and at the best ways of choosing and using them.
The second part of the book provides specimen job ads for all the major functions within the company, including sales and marketing, accounting and financial management, personnel, computing and data processing, technical and production, distribution and warehousing, and clerical, secretarial and administrative jobs. The ads feature a number of hypothetical companies in different areas of business, both manufacturing and service, and at different stages of development - from small, expanding companies and partnerships to well-established organizations.