Redefining Corporate Soul is not about start-up, or crafting yet another "identity program, " or deciding to become something or somebody new. This book's clear message is about rediscovering who you are and what you do best, and repairing the broken connections between people, people and the organization, and people and purpose. Redefining Corporate Soul reminds you that just as you had dreams and passions that helped you arrive where you are today, so did your organization. If that mission, that drive, becomes blurred over the years, then lethargy sets in, people stop caring, and the organization drifts. In powerful, direct language, Allan Cox points out where to make the vital changes that will lead to a corporation - and a workforce - that is once more resonating with purpose and soul.