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Relationship-based Marketing in Ireland

Irish management briefings

By (author) Lynda Byron
Format: Paperback
Publisher: Oak Tree Press, Cork, Ireland
Published: 31st Dec 1998
Dimensions: h 230mm
ISBN-10: 186076116X
ISBN-13: 9781860761164
Barcode No: 9781860761164
Synopsis
This briefing introduces the concept of relationship-based marketing and examines its applicability to the Irish marketplace. The author presents a model for managers keen to establish the approach in their own organization. This model includes strategy, culture, systems, leadership, communications and market research, and is supported by a number of Irish case studies.

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