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Reputation Management

Strategies for Protecting Companies, Their Brands and Their Directors

Format: Book
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st Mar 1999
Dimensions: w 174mm h 209mm
Weight: 168g
ISBN-10: 0749430303
ISBN-13: 9780749430306
Barcode No: 9780749430306
Synopsis
This guide covers issues such as the role reputation plays in sound corporate governance, how to value it as an asset and how to harness it when a large-scale crisis looms.

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