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Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects

Research Memorandum 77

By (author) Luiz Moutinho, Xuemei Bian
Format: Paperback
Publisher: University of Hull, Business School (HUBS), Hull, United Kingdom
Published: 29th Feb 2008
Dimensions: w 210mm h 297mm
ISBN-10: 1906422052
ISBN-13: 9781906422059
Barcode No: 9781906422059

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