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Rethinking Business Anthropology

Cultural Strategies in Marketing and Management

By (author) Alf H. Walle
Format: Hardback
Publisher: Taylor & Francis Ltd, Saltaire, United Kingdom
Imprint: Greenleaf Publishing
Published: 1st May 2013
Dimensions: w 156mm h 234mm d 23mm
Weight: 500g
ISBN-10: 1906093903
ISBN-13: 9781906093907
Barcode No: 9781906093907
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Synopsis
How business anthropology opens up new vistas for researchDevelop skills in influencing organizational policy and community out-reachBusiness anthropology is key in developing an effective leadership

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