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Risk Taking Behaviour by Advertisers

Antecedents and Implications. Henley Working Paper

By (author) Douglas West, etc.
Genres: Advertising
Format: Spiral bound
Publisher: Henley Management College, Henley on Thames, United Kingdom
Published: 31st Jan 1997
Dimensions: h 300mm
ISBN-10: 186181030X
ISBN-13: 9781861810304
Barcode No: 9781861810304

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