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Sales and Marketing

First Books for Business S.

Format: Paperback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Aug 1996
Dimensions: w 180mm h 254mm d 9mm
Weight: 277g
ISBN-10: 0070015686
ISBN-13: 9780070015685
Barcode No: 9780070015685
Synopsis
Part of a series presenting "quick takes" on important aspects of business practise, this book focuses on the step-by-step skills needed to successfully market and/or sell any product or programme. It covers such topics as preparing marketing budgets, creating image, marketing plan development and managing distribution channels. Each chapter features a two-page spread featuring four-colour graphic presentation of the chapter topic complete with: skill builders (advice on how to get to the next level of proficiency); red alert (warnings to keep readers from making common, and not so common, mistakes); words to live by (quotes); time savers (tips to save readers time); case in point (examples and/or case studies); inside information (helpful general hints) and related topics.

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