Many firms still aren't taking advantage of sales automation, despite the fact that new technologies can boost sales up to 30 percent. Now this practical, hands-on guide reveals the secrets of the process. Totally jargon-free, it shows how sales pros can use computers to gain more selling time - reduce costs, minimize paperwork (including call reports!), assure service continuity, improve presentations and integrate sales data into corporate information systems. And it suggests training ideas for reps who under-utilize technology. Packed with tips and checklists for selecting and using sales-related hardware and software, "Sales Force Automation" also highlights automation successes from several companies. Readers will appreciate the inclusion of actual computer output that illustrates several popular software packages.