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Sales Force Automation

Using the Latest Technology to Make Your Sales Force More Competitive

By (author) George W. Colombo
Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Nov 1993
Dimensions: w 157mm h 229mm d 22mm
Weight: 545g
ISBN-10: 007011840X
ISBN-13: 9780070118409
Barcode No: 9780070118409
Many firms still aren't taking advantage of sales automation, despite the fact that new technologies can boost sales up to 30 percent. Now this practical, hands-on guide reveals the secrets of the process. Totally jargon-free, it shows how sales pros can use computers to gain more selling time - reduce costs, minimize paperwork (including call reports!), assure service continuity, improve presentations and integrate sales data into corporate information systems. And it suggests training ideas for reps who under-utilize technology. Packed with tips and checklists for selecting and using sales-related hardware and software, "Sales Force Automation" also highlights automation successes from several companies. Readers will appreciate the inclusion of actual computer output that illustrates several popular software packages.

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