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Schaffer: Winning the Countertrade War

New Export Strategies for America

Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 30th Sep 1990
Weight: 508g
ISBN-10: 047163252X
ISBN-13: 9780471632528
Barcode No: 9780471632528
Countertrade is a powerful form of reciprocal trading commonly used in international markets--but it is skillfully practiced by only a few companies in the U.S. Through a series of fascinating studies, this book shows how American companies can win more export sales through countertrade and, incidentally, how countertrade can improve the U.S. trade deficit.

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