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Selling by Telephone

How to Turn Cold Calling into Hot Profit

By (author) Chris de Winter
Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 31st Mar 1995
Dimensions: w 135mm h 216mm
Weight: 300g
ISBN-10: 0749413921
ISBN-13: 9780749413927
Barcode No: 9780749413927
Synopsis
This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, equipment, techniques for cold calling, including methods for handling objections, telemarketing operations, equipment, and ways of make larger profits through telephone sales.

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