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Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Dec 1996
Dimensions: w 190mm h 243mm d 23mm
Weight: 800g
ISBN-10: 0844232335
ISBN-13: 9780844232331
Barcode No: 9780844232331
Synopsis
This hard-boiled, "how to" marketing manual provides you with all the secrets you need in order to make great presentations and write engaging copy for the Internet. You'll become familiar with "Five Second Rules" for capturing attention on this medium, plus you'll get insider tips for using "Netiquette" to create more powerful communication. Practical, no-nonsense analysis of more than 100 Websites give you immediate guidelines for creating potent Web marketing presentations that: -- Tie profits to the sites message-- Generate hot-buttons, hot links, and hot banners to seize the surfer's attention and convert that surfer to a buyer-- Tailor your offer to the medium instead of reproducing text and illustrations from other non-parallel media-- Make ordering easy and comfortable

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