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66 Outrageously Simple Ideas from Around the World for Building Your Business or Brand

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Jan 1998
Dimensions: w 137mm h 204mm d 24mm
Weight: 410g
ISBN-10: 0070526680
ISBN-13: 9780070526686
Barcode No: 9780070526686
Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time -- each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.

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