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Synopsis
A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through *a thorough history of social media and pioneers of the field; *chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; *discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; *and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. New & Used
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What Reviewers Are Saying
A well-researched book based on years of teaching, research, and practice, Luttrell captures the necessity of social media use for communications practitioners in a variety of organizations while noting the ethical and legal responsibilities inherent in today's interactive, on-demand, world. -- Karen McGrath, Professor of Communications, The College of Saint Rose Regina Luttrell's book provides a valuable guide for how organizations can leverage the power of social media to strategically build, engage and sustain relationships with their key publics. -- Patricia Swann, associate professor of public relations and journalism, Utica College The book is fill of real-world examples of successful social media campaigns that organizations can utilize to adapt to their own social media planning...Overall, this book is a good hands-on reference guide for public relations practitioners to use social media in their daily routines. Communication Booknotes Quarterly