How Everyday Companies Survive
How do ordinary companies survive in highly competitive markets? This text studies nine European companies operating in the footwear industry and offers lessons about company survival and development.
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What Reviewers Are Saying
What makes some companies succeed and others fail? This book puts nine successful companies under the microscope and outlines the choices they made that enabled them to stay competitive. The companies chosen are small to medium-sized European companies in the footwear manufacturing sector and they are analysed in depth, including their historical development, current strategies, organizational structures, work processes and the issues and concerns of their staff. There are also some broader lessons for governments, the EU and companies in general. (Kirkus UK)