Setting up your own business is not for the faint hearted. Keeping a thriving business afloat and managing growth are equally challenging. A good grasp of business practice is essential if your business is to expand into a thriving enterprise. This book provides valuable information for those starting up and also for those who want to expand their existing business. It will show you how to: research your market; prepare a business plan; raise finance; understand the basics of accounting and taxation; develop a marketing and sales strategy; understand employment law; and manage for growth. Both authors are experienced entrepreneurs who are familiar with the challenges of starting up and running a business.