Synopsis
A survival kit for home-based professionals and a start-up guide for anyone considering setting up shop at home. Nearly 15 million businesses now operate out of private homes. Shows how to base a business at home, covering legal, insurance and tax issues, marketing and sales aspects, and networking. There is a section on computers and telecommunicatons--including new software that brings corporate and technical capabilities into the home-based office. Also describes highly sophisticated direct-mail and telemarketing strategies.