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Starting and Operating a Home-based Business

By (author) David R. Eyler
Format: Hardback
Publisher: John Wiley and Sons Ltd, New York, United States
Imprint: John Wiley & Sons Inc
Published: 24th Jan 1990
Dimensions: w 36mm h 57mm
Weight: 539g
ISBN-10: 0471510378
ISBN-13: 9780471510376
Barcode No: 9780471510376
A survival kit for home-based professionals and a start-up guide for anyone considering starting a business at home, this guide shows how to base a business at home, covering legal aspects; insurance and taxes; marketing and sales and networking. There is a section on computers and telecommunications which includes new software that brings corporate and technical capabilities into the home-based office. The book also describes marketing and sales, including highly sophisticated direct-mail and telemarketing strategies.

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