"Staying in Demand" refocuses the task of keeping white-collar careers on the move, even during times of cost-cutting and economic slowdown. Rather than taking the usual reactive approach of honing resume writing and interviewing skills, this book uses the tricks and techniques of the outplacement industry to construct an aggressive personal development and self-promotion plan - arguing that this is the best protection against the threat and anxiety of job loss. Peterson's basic premise is that employees must now view themselves as "personal economic units" who, like any business, must keep investing, marketing and promoting to ensure income and security. He sees the goal to be broadened employment value in the marketplace and, therefore, greater competitiveness, increased demand for their services and the satisfaction of self-reliance. The text lays out strategies for becoming a high-profile, in-demand personal entrepreneur.
Its step by step action plan shows how to: profit from the new marketplace realities; obtain the skills and knowledge to strengthen a current employment position; learn where an industry or field is heading jobwise and become educated in cutting edge techniques; get noticed and gain recognition in the marketplace; explore the options for self-employment, moonlighting, part-time or flex-time employment; master the techniques of self-promotion to advance career goals; and develop a lifelong career and financial strategy. The odds are that almost everyone will experience unemployment or self-employment at some time in their working life. This text aims to prevent economic disaster by showing how to stay prepared for any and every eventuality, and shows professionals how to re-think, re-position and re-configure themselves - and emerge winners in today's sink-or-swim business environment.