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Strategic Alliances and Marketing Partnerships

Gaining Competitive Advantage Through Collaboration and Partnering

Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Feb 2009
Dimensions: w 156mm h 234mm d 16mm
Weight: 540g
ISBN-10: 0749454849
ISBN-13: 9780749454845
Barcode No: 9780749454845
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Synopsis
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

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"The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials." "The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators." * Engineering & Technology *