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Strategic Focus on E-Commerce in Insurance

By (author) Yvette Page
Format: Paperback
Publisher: Informa Professional, Essex, United Kingdom
Imprint: Informa Business Publishing
Published: 28th Jul 2000
ISBN-10: 1852718501
ISBN-13: 9781852718503
Barcode No: 9781852718503
Synopsis
This report shows how to establish an e-commerce strategy within the insurance business. The book provides advice on how to measure the potential of e-commerce, how to assess a company's current position in the market place and how to analyse potential threats presented by the growth of e-commerce.

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