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Strategic Focus on Maximising Online Profit in Retail Banking

Updating Your E-strategy

By (author) William Essex
Format: Paperback
Publisher: Informa Professional, Essex, United Kingdom
Imprint: Informa Business Publishing
Published: 30th Apr 2001
Dimensions: h 230mm
ISBN-10: 1843110148
ISBN-13: 9781843110149
Barcode No: 9781843110149
Most retail banks have now spent serious money on establishing an Internet presence. However, many have not yet achieved their target return on their investemnt. This report examines how retail banks can upgrade Internet, wireless and iTV provision in the light of evolved best practice, and thus how to maximise the profit potential of the e-stratey within the overall commercial proposition.

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