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Strategic Implications of Brand Managers Perception of Their Brand Market Environment

Empirical Evidence from Turkish Brand Managers. Working Paper S. 2003-21

By (author) Okdemgil Mehmet
Format: Paperback
Publisher: University of Birmingham, Edgbaston, United Kingdom
Published: 1st Feb 2004
Dimensions: w 4mm h 29mm
ISBN-10: 0704424460
ISBN-13: 9780704424463
Barcode No: 9780704424463

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